Instagram has been rolling out new features and designs recently and they just added a new feature that could revolutionize how retailers utilize the app. First, Instagram made their app more sleek with black and white minimalist design. Second, they added a stories feature to rival Snapchat. And now, Instagram is shoppable! They’re adding a feature where brands can tag products and link to their site, allowing for people to smoothly go from the app to the retailer’s website to make a purchase.
This was the most natural transition for the app that already cultivated inspiration, much like Pinterest. Instagram is edging out all other social media platforms. What do you think of this all-powerful app?