Facebook Ads v. Google AdWords

Though technically, Google AdWords and Facebook Ads are both forms of digital advertising, they could not be more different. This month, we’re highlighting a few of their key differences to make sure your business utilizes the appropriate platform for your needs.

  1. Google AdWords is paid search, whereas Facebook is paid social.
  2. Google AdWords targets new customers (unless you have a retargeting campaign set up) based off what they’re searching, while Facebook targets people based on their interests, past search history, and ways they behave online. Essentially, Google AdWords helps consumers find what they’re searching for and Facebook ads helps consumers find you, even if they aren’t specifically looking for you.
  3. Google AdWords has text ads and display ads, while Facebook is solely display.
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