Google AdWords Campaign Types

Google AdWords has so many features and is constantly changing, so it can be a little difficult to understand. This month, we’re breaking down the different types of campaigns so you can understand which functions of AdWords best suites your business needs.

  • Search Network Only: Ads in this campaign appear in Google search results and other Google sites when people search for terms that are relevant to your ad’s selected keywords, i.e. “BMW X5” will show ads for car dealerships that sell BMWs.
  • Display Network Only: Display Network only campaigns are designed to show ads on websites and apps when your keywords are related to the sites’ content, i.e. if your search term is “dog training” and the website features information on dogs and the ways to train them. Basic location targeting and remarking campaigns are some of the features.
  • Search Network with Display Select: The Search Network with Display Select campaign type helps you reach people across Google search and related websites. It combines the aforementioned campaign types.
  • Shopping: Shopping campaigns allow retailers to promote their inventory and increase traffic to their website or local store.
  • Video: Video campaigns let you show video ads during streaming content on YouTube and across the Google Display Network.
  • Universal App: These campaigns allow you to promote your Android or iOS apps on Google Search, Play, YouTube, and Display Network.
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