Whether it’s social media, blog posts, or email newsletters, it is important to establish your brands voice. This should be reflective of what the company does and how you want it perceived. For example, a lawyer should be approachable, but also serious. This is a person you should trust.
A consistent voice gives the perception of being a reliable brand, one consumers can trust. This will also build brand loyalty if consumers believe they can expect the same level of service and quality every time. Nordstrom has perfected this with their customer service focus. Consumers know what to expect when purchasing from Nordstrom. Similarly, a consistent voice can build a following. Nike’s “Just Do It” campaign attracts go-getters who appreciate and relate to Nike’s strong, empowering message and persona.
Developing a voice can set you apart from your competitors and let consumers know why they should choose your brand. Be relatable and consistent.