Your website is frequently the first place you interact with potential customers, and therefore, it needs to make a strong, lasting impression. The purpose of your website should be to not only inform your audience of your products and services, but also drive qualified leads. This is why when you are considering a website refresh, […]
The digital marketing landscape is changing as a result of COVID-19, especially for B2B businesses that traditionally rely on face-to-face meetings at tradeshows and events. This has lead to a new customer journey that focuses on digital aspects. Here are a few tactics that are more crucial than ever. 1. Focusing on virtual connections will […]
Marketing is a fast-paced industry and strategies can quickly become dated. How do you stay relevant and continue to maintain an edge in the industry? By staying informed of the latest industry news, reading marketing leader’s blogs, and listening to podcasts. Podcasts and blogs are important marketing tools, but they should not be neglected for […]
CFacebook is no longer the lone premiere social media site, but that doesn’t mean your business should or can afford to abandon the platform. Facebook has made some updates in 2020 and they are trying to make the platform more competitive. Facebook Stories While it has not been as popular as Instagram’s stories, Facebook stories […]
TrackingGoogle Ads is a simple and effective way to garner additional business, but are you doing it properly? There are a few key points to ensure you are getting the best return on investment, starting with the ABCs. • Automation: Make sure you are leveraging the full power of Google Ads to get your business […]
Search engines are the easiest way for users to discover your webpage, and therefore play a pretty major role in website traffic. Writing with SEO (search engine optimization) in mind help to maximize the number of visitors directed to your site from search engines. In its most simple use, if a user searches for a […]
In a world where email boxes are flooded daily, you need to ensure your email stands out and you improve over time by monitoring deliverability and improving. Don’t have your email sent directly to spam or the trashcan. Stand out with these tips: 1. Check Your Copy for Spam-Triggering Words. Make sure your subject […]
Black Friday previously meant early, cold, crowded mornings just to get the best deals for holiday gifts. Now, you can stay cozy and warm in your house and shop from the comfort of your home on Cyber Monday. This shopping evolution, though, means marketers must be prepared for the influx of website traffic, Google searches, […]
Spring may be better associated with a deep cleaning, but Fall is a great time to reevaluate your marketing strategy and efforts to ensure everything is running smoothly, especially before the holiday rush if you’re in retail. With this new season comes the opportunity to find ways to improve your marketing campaign’s effectiveness. Here are […]
You’ve probably heard a lot about inbound vs. outbound marketing, but what is the difference, which is better, and what should you do? The key difference is outbound is more traditional marketing whereas inbound is the modern use of content to generate leads. Outbound marketing utilizes mass media to push their product, message, and material […]
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