Google AdWords is releasing new specifications for search ads. These are called “Expanded Text Ads” and Google is marketing them as the next generation of text ads, designed with mobile search in mind. So what are the changes? They include:
1 There are two headline fields instead of one, which includes allowing additional text in your ads.
2 The two description lines have been merged into one 80 character field description, which encourages more flexibility and creativity with your ads.
3 The display and final URL are the same.
4. Ads are now mobile-optimized, meaning you no longer have to select the mobile device setting.
If you don’t update your ads, you will have the old style, but if you do, you’ll have an advantage over your competitors. Make sure you’re ahead of the competition!