What is SEO?

SEO is a buzzword recently, but what is it and why do you need? SEO stands for Search Engine Optimization and is ultimately the process of enhancing your website so it populates and performs well in organic searches. SEO is what allows a plumber’s website to be placed in front of potential customers in need of plumbing services instead of other local plumbers. It is the best way to ensure you are connecting with your targeted audience.

First, you need to determine your demographic, and then figure out how they might search for you and what keywords they are using to search for you. Next, these words need to be implemented into your website. Search engines continue to develop their algorithm making it necessary to remain current. You have to be cognizant of what should go in your meta data, review your Google Analytics, and evolve as search engines do. It can be a lot to think about, but that’s what advertising agencies are for and the work definitely pays off!

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