Today is National Book Lovers Day, and there are so many books that are relevant in the digital space, especially with the constant changes. It is important to stay up to date with all that is happening in the industry, which is why you should grab one of these books for your next beach trip: […]
It’s a fact that your customers research reviews before making a purchase or selecting a company, restaurant, store, or any other establishment. This means your business’s online presence and reputation are crucial. An easy and popular way for for businesses to monitor their online presence is through Google My Business, a place for customers to […]
Is your website visit rate low? Is your design outdated? Do you have a high bounce rate? If so, it’s time to revamp your website! Here are a few signs that indicate if you need to do a website overhaul: Slow Site Speed If your site loads too slowly on a user’s phone or computer, this […]
Social media is among the most powerful tools in your business’s marketing arsenal, and certainly something you have to utilize in today’s digital landscape. Which platforms are more useful for your business, however, depends on industry and investment. Why? Because each platform requires a strategy honed for a specific audience, which most likely, won’t be […]
As 2019 unfolds, here are a few emerging digital trends to keep in mind: Conversational Social Social media posts are two-way now. Instead of just posting, brand should try to engage consumers in a conversation and gauge their wants and interests. The key here is having a quick response time. Geo-targeted Ads This might seem […]
The holidays are a time for celebration, but they are also a time for businesses to make their bottom line through final sales. With the inundation of sales through social media and e-mail, it is important to make your content stand out from the crowd. Here are a few strategies to ensure your content on […]
During the holidays, every retail store is flooding people’s inboxes with emails, therefore, it is important to make sure your email does not get lost is the masses. We have a few strategies to help ensure your email, and more importantly, information is distributed to your clients. Have a creative, compelling subject line: Subjects that […]
If you’re trying to grow your business, increase sales, or promote brand awareness, you’re probably looking into ads on one of these platforms, but which is better? The answer is complicated, though, considering what you’re looking for and what your end goal is. Obviously if you’re looking to grow your social presence, promote an event, […]
Have you finally opened your dream company? The life of an entrepreneur is hectic at first, but there are a few marketing tasks you should not put off. Research your competitors. Know the landscape of your product line. Identify your audience. This will guide all future marketing decisions if you know who you are targeting. […]
Sometimes coming up with your blog topic can be the hardest part of your blog. Depending on how frequently you post, ideas can be scarce. It’s hard to find inspiration, but there are a few key places to find inspiration. During this month’s blog post, we detail those places and what to look for: News: […]
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