Engagement Best Practices

As a brand, it is important to produce content your followers want to interact with, but merely getting likes or comments is not enough. You also need to focus on turning these likes into website clicks, calls, and purchases. Here are a few ways to engage with your followers:

• Use captions that ask questions to encourage comments.
• Respond to your follower’s questions or comments.
• Repost your follower’s pictures of your product or at least comment or like their pictures.
• Post pictures on Instagram and Facebook with shopping links.
• Utilize the “swipe to shop” feature on Instagram stories.
• Cultivate a community where your followers feel comfortable asking questions.
• Become a subject matter aspect.
• Share related articles, or other subject matter expert’s content if they are not in direct competition with you.