Keyword Planning

Sometimes determining the best keywords for your brand can be difficult. There are lots of words that COULD fit in to what your company does, but the execution doesn’t always work out. Below, we explain a few best practices that will ensure your ad dollars go to the best possible key words.

1. Not every word that pertains to your brand’s function should be used on AdWords. Some words are too broad and could make your ad populate for searches that don’t pertain to your work function. If you are a bakery, but only design wedding cakes, then advertising for bakery will extend your audience to people looking for bagels, cupcakes, bread, etc., and thus wastes your advertising budget.
2. Pretend you are your customers, and think about every keyword they could potentially search for to find a business like yours.
3. Take note of your budget. Some key words cost more than others, but if these are the keywords that are most pertinent to your business, then they are worth the investment. It is always wise to spend where your customers are looking.